Jaquet Droz, Rolex, Omega, Graff, and Louis Moinet have showcased some of the most dazzling — and expensive — designs at the fair, which kicked off on March 23 and ends on March 30.
Diamond-encrusted bezels and intricate hand-crafted mechanical automations are among some of the elaborate features.
Scroll down for a sneak peek at five of the most outrageously eye-catching timepieces at Baselworld 2017.
The Rolex Yacht-Master II 40 in Everose
The Rolex Yacht-Master II 40 in Everose features a rotating bezel encrusted with multi-coloured gems. The “Tutti Frutti,” as it is informally known, features 32 sapphires, eight tsavorites, and one diamond.
GQ estimates the watch could fetch as much as £30,000 ($37,000).
Evo Sideralis by Louis Moinet
The new rose gold version of the EVO Sideralis, a skeletonised, openwork timepiece by Louis Moinet, has a watch face that displays an austronomy scene, with Mars, the Moon, Mercury, and meteorites in a hand-crafted universe.
While prices were not available for this “very limited-edition” version of the Sideralis, which showcased at the fair, the “double tourbillon” version sells for upwards of £230,000 ($286,000).
The Loving Butterfly Automation by Jaquet Droz
The 43mm Loving Butterfly Automation watch by Jaquet Droz features a mechanical movement between the butterfly’s wings and the wheels of a chariot.
Only 28 limited edition pieces of each of the white or red gold versions are available for sale. The sticker price was for $126,000 (£101,000), according to Watch Collecting Lifestyle.
Diamond octagonal design by Graff
This octagonal diamond ladies watch displayed by Graff is particularly bedazzling.
The Geneva-headquartered jeweller said new watches unveiled under its luxury collection at Baselworld 2017 will appeal to “horological enthusiasts and diamond connoisseurs alike.”
Prices of this particular timepiece are not available, but Graff’s round-diamond-pavéd dial “Butterfly” watches accented with coloured-gem butterflies sell from £104,000 ($129,000).
Speedmaster Racing Master Chronometer by Omega
The Speedmaster Racing Master Chronometer by Omega features an “alternating” minute-track on the dial, harking back to a 1968 design, which provided better readibility.
The 44.25mm watch comes in two combinations, a black dial and steel case or a blue dial with Sedna Gold casing. This model features a sporty black perforated leather strap.
The new Speedmaster Omega stainless steel model will retail for 7,800 CHF ($7,830 or £6,317), according to Hodinkee, while the Sedna gold model will sell for 22,750 CHF ($22,908 or £18,427). They will be available in stores from July 2017.